Digital Advertising for Retail: The Millennials Are Buying

Filed Under: Digital Marketing, advertising @ 10:00 AM February 23, 2018

No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

Facebook Ad Audiences

Filed Under: Facebook, advertising @ 10:00 AM September 14, 2017

Ah, the joys of ad targeting on Facebook. 

It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all. 

The Magic of AdWords and What it Can Do For Your Business

Filed Under: Online Marketing, advertising @ 10:00 AM May 11, 2017

Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used effectively, can send out your business's information to a lot of people who are looking for products and services just like yours. So whether you are a solitary entrepreneur or run a mega e-commerce website, Goold AdWords can benefit you. Just consider the following key ways of how:

Why Digital Ads Are Taking Over Local Advertising

Filed Under: Digital Marketing, advertising @ 5:47 PM November 28, 2016

The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting primarily on social media, digital advertising has quickly exploded. Today, mobile ads and other digital-based multimedia campaigns are a major focus for small businesses and corporations alike. In fact, this year marked a milestone in the heyday of digital ads. In 2016, businesses spent more on digital advertising than TV commercials for the first time ever.   

Which Mobile Ad Format Works Best For The User Experience?

Filed Under: Content Marketing, Mobile, advertising @ 10:00 AM November 03, 2016

Creating mobile ads is both an art and a science. Successful ads don’t disrupt a site so much that visitors become aggravated with the ad, yet they are designed to get attention and engage visitors. New research reveals the best way to strike the proper balance.

History of Online Advertising

Filed Under: Online Marketing, advertising @ 4:52 PM October 14, 2016

You don't have to love history to appreciate a retrospective look at online advertising. But a love of all things marketing or advertising might help. After all, while the events that have taken place since 1994 are fun to revisit, it's the lessons they've imparted that can most benefit professionals who have to make important decisions about advertising.

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