From part-time side hustles to multi-national billion-dollar organizations, every business has a blog. It’s essential for reaching out to customers, keeping your business at the top of search engines, and providing a repository for information that educates both consumers and other businesses. But is your business blog really helping your business out? Each year, the blogging landscape shifts and keeping on the pulse of what attracts and engages your audience can help your blog reach a wider audience. Use these tactics from the 2016 blogging trends aggregated and analyzed by Orbit Media.
In an era when people are bombarded with messages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by incorporating specific attention-grabbing words into marketing materials. Here’s a list of some of the top words that gain attention.
All good content marketers have an agenda, but they also understand to go beyond the brand-forward approach of traditional marketing. At the center of the most successful content marketing strategies is a heartfelt effort to make an emotional connection with the target audience. It often seems like there’s a fine line between the egocentric and the empathetic approach to content marketing, and knowing the difference is vital. You have to understand the customer journey, the customer buying cycle, and customer insight if you want a true connection.
Inbound marketing is all about creating amazing content that captures readers’ attention and draws them to your website. But once you’ve got that great content, how do you get it into the minds of your target audience? How do you write an article on your blog that actually gets seen - one that goes viral? It’s not always easy to generate leads with your blog, so here are a few pointers to get your posts headed in the right direction.