For those representing consumer packaged goods, the digital marketplace has not always been a top focus area. Though not all brands have embraced the power of emerging technologies, at least when it comes to their marketing strategies, those that have are experiencing a positive impact.
It’s not just millennials who are turning to the web when purchasing. E-commerce presents opportunities for just about every market. There’s no arguing that convenience sells, and it’s hard to beat the ease of ordering a product, day or night, and having it delivered right to your door. Your product website should be easy to find, easy to read and easy to purchase from.