It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.
Customer experience refers to the impression a customer receives after engaging with your company. Whether positive or negative, these experiences significantly impact how customers feel about your product and your brand. Here is an overview of customer experience and how you can use it to benefit your company.
Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.
The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.