Personalizing Content to Maximize Results

Filed Under: Content Marketing, Content, personalization @ 4:51 PM May 05, 2017

When most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.

Before You Relaunch Your Website, Conduct a Prelaunch Audit

Filed Under: Content @ 10:00 AM February 08, 2017

You've probably had the day prominently marked on your calendar for weeks if not months: the date you plan to relaunch your company website following a redesign.

Key Insights That Will Help You Appear to Gen Xers on YouTube

Filed Under: Social Media, Content @ 2:06 PM February 06, 2017

Every generation is distinguished by certain qualities and if you’re trying to market a product or service to those who belong to Generation X via YouTube, you’re fortunate in the sense that they’re among the simplest of all to pinpoint.

Such simplicity belies their birth year, which extends roughly from the mid-1960s to the late 1970s and early 1980s. In terms of group size, "Gen Xers,” as they are known, are dwarfed by the Baby Boomers who preceded them and the millennials who followed them.

Optimizing Productivity for Your Personality Type

Filed Under: Office, Content, personalization @ 10:10 AM January 18, 2017

Have you ever tried a co-worker's favorite productivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.

Understanding the Brain to Understand Your Content

Filed Under: Content Marketing, Content @ 10:00 AM January 16, 2017

Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.

Social Advertising: An Epic Tale of Marketing Success

Filed Under: Social Media, Content Marketing, Content @ 10:30 AM January 02, 2017

As this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.

Pens vs Keyboards: Which is the Best Tool for Note Taking?

Filed Under: Content, writing @ 10:33 PM December 30, 2016

It is two minutes before the weekly sales meeting. Before running out of your office, should you grab your laptop or a pen and notebook?

For the majority of people, a recent study shows handwriting notes during a meeting is the better choice.  But why?

A quick typist is able to transcribe a meeting word for word without much thinking. This passive approach is fantastic for creating a comprehensive record of a meeting, but it does not result in useful, well-organized notes.

Stocking Stuffer Insights for Mobile App Marketers

Filed Under: Mobile, Content @ 11:37 AM December 19, 2016

We've all heard the phrase, "There's an app for that." Why is it so popular? Well, because it's true.

Why is White Space Vital For Your Website?

Filed Under: Digital Marketing, Content Marketing, Content @ 6:05 PM December 14, 2016

While people were still pecking away at typewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold,  pleaded for some breathing room.

How to Use Twitter Polls to Engage Audiences

Filed Under: Social Media, Content @ 4:09 PM November 21, 2016

With social media being all the rage, it's an important marketing tool that business owners should use to their full advantage. Twitter polls work particularly well since Twitter is such a popular social media platform. Make note of the following ways to use Twitter polls to entertain, engage, and survey your audience. 

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