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Data vs Creativity: Who Will Win the Marketing Match?

Filed Under: Digital Marketing, Content Marketing, data, creative @ 10:00 AM October 10, 2017

For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

Progressive Web Apps: The Next Big Thing in Marketing

Filed Under: Content Marketing, apps @ 10:00 AM September 21, 2017

Ah, the evolution of the internet. 

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

Knowing With Precision: How to Use Marketing Data to Drive Sales

Filed Under: Content Marketing, Marketing @ 10:00 AM September 19, 2017

There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

“Help me, know me, guide me,” mobile users say; are marketers listening?

Filed Under: Digital Marketing, Content Marketing, Mobile @ 10:12 AM June 16, 2017

You could say that consumers are becoming needier; give them what they want and they simply want more of it.

Personalizing Content to Maximize Results

Filed Under: Content Marketing, Content, personalization @ 4:51 PM May 05, 2017

When most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.

Understanding the Brain to Understand Your Content

Filed Under: Content Marketing, Content @ 10:00 AM January 16, 2017

Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.

Marketing: 9 Tiny Little Letters with Huge Responsibilities

Filed Under: Inbound Marketing, Digital Marketing, Content Marketing, Marketing, Online Marketing @ 10:15 AM January 09, 2017

Marketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

Social Advertising: An Epic Tale of Marketing Success

Filed Under: Social Media, Content Marketing, Content @ 10:30 AM January 02, 2017

As this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.

Why is White Space Vital For Your Website?

Filed Under: Digital Marketing, Content Marketing, Content @ 6:05 PM December 14, 2016

While people were still pecking away at typewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold,  pleaded for some breathing room.

Branded Entertainment: Taking Content to the Next Level

Filed Under: Content Marketing, Content @ 10:00 AM November 11, 2016

"Branded content" became something of a buzzword last year among inbound marketing gurus. Marketers chirped about creating 'native advertising' and building for Facebook; they repeated ad nauseam blasé advice on the importance of making advertising engaging enough to be heard. Which -- to be fair -- is the ultimate point of all advertising. What was lost in all of flurry, what most marketers completely missed, was a stressing on the difference of branded content to branded entertainment.

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ADTACK Integrated Marketing
6053 S. Fort Apache Rd.
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ADTACK Digital

ADTACK Integrated Marketing is a partner and locally operated office of WSI, the LARGEST Digital Marketing organization in the world with over 1500 offices internationally.

The WSI Network is really powerful. The network includes digital marketing consultants in over 80 countries, each with their own expertise of local digital marketing trends that are shared through online meetings, and regional conventions.

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Our design team will create the right look and feel to attract more business through any platform.

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