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Five Things to Consider about Seasonality and SEO

9:00 AM October 01, 2019
Five Things to Consider about Seasonality and SEO

christmas-2892235_640Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:

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Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

6:58 AM June 18, 2019
Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

Travel business social media effortsAs a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.

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Struggling with Social Media? Try These  5 Tips!

8:28 AM June 17, 2019
Struggling with Social Media? Try These  5 Tips!

bigstock-Social-Media-Smm-Marketing-S-273908956With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.

Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.

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Anatomy of a Great White Paper [2019]

8:30 AM June 11, 2019
Anatomy of a Great White Paper [2019]

As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy,  white papers can yield a number of successful outcomes.

A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence.

The question is, how do you take your white paper from good to great? Here’s our surgical breakdown.

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[2019 Update] The Definitive Guide to Buyer Personas

7:47 AM June 06, 2019
[2019 Update] The Definitive Guide to Buyer Personas

businessman shaking hands with person who might be a good fit based on his buyer's personaA company's marketing campaign should be attracting as many customers as possible. However, it is nearly impossible for marketers to reach and engage everyone.

Marketers must launch targeted campaigns designed to interact with potential customers. Using the array of marketing tools available to show people how a company's products can solve their needs can position the company as an expert in their field.  

But when and how should this be done? That is where buyer personas will come in.

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3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

7:30 AM June 04, 2019
3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

content marketing strategyAs a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.

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Is Marketing Automation Worth It Without Content? 

1:29 PM January 26, 2018
Is Marketing Automation Worth It Without Content? 

New Content on Laptop Screen. E-commerce Concept.More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.

But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?

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SEO in 2018: What Your Company Needs to Know

9:28 AM January 12, 2018
SEO in 2018: What Your Company Needs to Know
SEO.jpg

The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

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Data vs Creativity: Who Will Win the Marketing Match?

10:00 AM October 10, 2017
Data vs Creativity: Who Will Win the Marketing Match?

bigstock-Web-Design-Ideas-Creativity-Cr-134342042.jpgFor a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

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Progressive Web Apps: The Next Big Thing in Marketing

10:00 AM September 21, 2017
Progressive Web Apps: The Next Big Thing in Marketing

Ah, the evolution of the internet. PostingOnTheInternet.jpg

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

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