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Is Marketing Automation Worth It Without Content? 

1:29 PM January 26, 2018
Is Marketing Automation Worth It Without Content? 

New Content on Laptop Screen. E-commerce Concept.More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.

But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?

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SEO in 2018: What Your Company Needs to Know

9:28 AM January 12, 2018
SEO in 2018: What Your Company Needs to Know
SEO.jpg

The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

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Data vs Creativity: Who Will Win the Marketing Match?

10:00 AM October 10, 2017
Data vs Creativity: Who Will Win the Marketing Match?

bigstock-Web-Design-Ideas-Creativity-Cr-134342042.jpgFor a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

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Progressive Web Apps: The Next Big Thing in Marketing

10:00 AM September 21, 2017
Progressive Web Apps: The Next Big Thing in Marketing

Ah, the evolution of the internet. PostingOnTheInternet.jpg

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

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Knowing With Precision: How to Use Marketing Data to Drive Sales

10:00 AM September 19, 2017
Knowing With Precision: How to Use Marketing Data to Drive Sales

There was a time around the turn of the Manager with sales team meeting in office.jpegcentury (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

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“Help me, know me, guide me,” mobile users say; are marketers listening?

10:12 AM June 16, 2017
“Help me, know me, guide me,” mobile users say; are marketers listening?

You could say that consumers are refine-your-mobile-app.jpgbecoming needier; give them what they want and they simply want more of it.

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Personalizing Content to Maximize Results

4:51 PM May 05, 2017
Personalizing Content to Maximize Results

bigstock-Handshake-of-two-business-men--42754672.jpgWhen most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.

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Understanding the Brain to Understand Your Content

10:00 AM January 16, 2017
Understanding the Brain to Understand Your Content

Inbound marketing is about utilizing a variety of bigstock--127952333.jpgmediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.

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Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

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Social Advertising: An Epic Tale of Marketing Success

10:30 AM January 02, 2017
Social Advertising: An Epic Tale of Marketing Success

bigstock-Social-Media-Marketing-Flat-Il-62782489.jpgAs this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.

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