WE HAVE KNOWLEDGE

CATEGORIES

Subscribe to Our Blog!

Progressive Web Apps: The Next Big Thing in Marketing

10:00 AM September 21, 2017
Progressive Web Apps: The Next Big Thing in Marketing

Ah, the evolution of the internet. PostingOnTheInternet.jpg

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

Read More

Knowing With Precision: How to Use Marketing Data to Drive Sales

10:00 AM September 19, 2017
Knowing With Precision: How to Use Marketing Data to Drive Sales

There was a time around the turn of the Manager with sales team meeting in office.jpegcentury (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

Read More

“Help me, know me, guide me,” mobile users say; are marketers listening?

10:12 AM June 16, 2017
“Help me, know me, guide me,” mobile users say; are marketers listening?

You could say that consumers are refine-your-mobile-app.jpgbecoming needier; give them what they want and they simply want more of it.

Read More

Personalizing Content to Maximize Results

4:51 PM May 05, 2017
Personalizing Content to Maximize Results

bigstock-Handshake-of-two-business-men--42754672.jpgWhen most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.

Read More

Understanding the Brain to Understand Your Content

10:00 AM January 16, 2017
Understanding the Brain to Understand Your Content

Inbound marketing is about utilizing a variety of bigstock--127952333.jpgmediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.

Read More

Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

Read More

Social Advertising: An Epic Tale of Marketing Success

10:30 AM January 02, 2017
Social Advertising: An Epic Tale of Marketing Success

bigstock-Social-Media-Marketing-Flat-Il-62782489.jpgAs this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.

Read More

Why is White Space Vital For Your Website?

6:05 PM December 14, 2016
Why is White Space Vital For Your Website?

While people were still pecking away at bigstock-Advertising-Space-698813.jpgtypewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold,  pleaded for some breathing room.

Read More

Branded Entertainment: Taking Content to the Next Level

10:00 AM November 11, 2016
Branded Entertainment: Taking Content to the Next Level

"Branded content" became something of a bigstock-Career-Growth-113720879.jpgbuzzword last year among inbound marketing gurus. Marketers chirped about creating 'native advertising' and building for Facebook; they repeated ad nauseam blasé advice on the importance of making advertising engaging enough to be heard. Which -- to be fair -- is the ultimate point of all advertising. What was lost in all of flurry, what most marketers completely missed, was a stressing on the difference of branded content to branded entertainment.

Read More

Cut Through the Noise: Social Media Planning Tips that Get You Heard

4:00 PM November 04, 2016
Cut Through the Noise: Social Media Planning Tips that Get You Heard

Digital technology has forever changed the SocialNetworks.jpgway people view media. Tablets, smartphones, even watches, are increasingly used for consuming media of all types. Today, every action you take on social platforms needs to be a part of a larger marketing strategy. Every post, tweet, and comment must be guided by a plan designed to achieve your brand’s goals. As a digital planner, it’s important to distribute content on the right media platform.

Read More
All posts

Our Insights

Defining: Digital Marketing

DOWNLOAD

Inbound Methodology

DOWNLOAD

LET'S TALK