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Measuring Success That Matters

10:00 AM September 07, 2017
Measuring Success That Matters

Closeup of woman's hands measuring bar graph with tape on blackboard.jpegHow do you measure success? 

If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." 

And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success. 

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How to Increase Conversion Rates Through Email

5:33 PM August 25, 2016
How to Increase Conversion Rates Through Email

You can lead a prospect to your website,bigstock-Conversion-Rate-stamp-76050797.jpg but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.

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5 Benefits of Redesigning Your Website

9:30 AM May 27, 2016
5 Benefits of Redesigning Your Website

As most business owners know, creating an online presence is vital to reach potential customers. Building a website  gives your business a home base on the internet. However, not all websites are created equal. Below, we're sharing five reasons to give your website a makeover.

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