Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.
In order to effectively sell a product or service, you must connect with your potential customer and present the product or service in a way they appreciate. The best way of doing this depends on how the customer makes decisions. Here’s how to adapt your selling strategy for five different types of decision makers.
With all the chatter about micro-moments, it can be easy for marketers to go overboard. Micro-moments are the key times when consumers pick up their phone with the express purpose of making an action decision. They are the I-want-to-go, I-want-to-do and I-want-to-buy that is music to the ears of businesses and marketers.
Are your customers struggling to complete their travel plans on your website?
With dreams of a tropical vacation, a customer wants to book a cruise to the Bahamas. He finds the perfect deal on your website. It is the right price, destination, and dates. It is simply perfect.
He fills out the booking page and, when he's done, he clicks "Book Now." Nothing happens. He verifies everything is filled out and clicks the button again. Again, nothing happens. He can't find a help section. He tries it one more time and it fails again.
Totally frustrated, this customer abandons the booking and goes to a competitor's website.
Part of the excitement of traveling is exploring the area, learning about the culture, and experiencing new adventures. Regardless of whether you are a local tour guide, plan multiple city itineraries, or offer adventure activities, social media (Google+, Facebook, Twitter, etc.) is a necessary tool these days. Here's what you need to know about marketing your business via social media, and in turn, increase your business.
Incorporating live chat with your business’ website can help increase visitors’ time on page, improve conversion rates and reduce the number of phone calls your company’s reps receive. Live chat features, however, are only effective if they complement -- and don’t detract from -- a website. If you’re looking for ways to improve your business’ website, here’s how to properly integrate a live chat feature to improve the customer experience and your company’s conversions.
In the business world, every customer counts. Every time someone walks through your front door, whether it's in a brick-and-mortar location or online, you're presented with the opportunity to make a sale. Most of the time, consumers already have an idea of what they're looking for well before they stumble upon your store.
While the ultimate purpose of a company's marketing campaign is to attract as many customers as possible, it is nearly impossible for marketers to reach and engage everyone. Marketers must launch targeted marketing campaigns designed to interact with likely customers. The best way to do this is with an array of marketing tools to show people how a company's products can solve their needs. But when and how should this be done? That is where buyer personas will come in.
For some time, content and images ruled as central features of launching new marketing campaigns. As withmost trends, however, the rising popularity of YouTube and other video sharing sites and apps have quickly become a crucial ingredient in any marketing and social media strategy as the majority of consumers and businesses shifting to the virtual world. From increased brand recognition, to better-landing page conversion, SEO, and sharing of viral content, videos have become a vital business component.