How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)

Filed Under: Social Media, Facebook, Tips, data, Safety Tips @ 8:48 AM June 07, 2018

Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.

Data vs Creativity: Who Will Win the Marketing Match?

Filed Under: Digital Marketing, Content Marketing, data, creative @ 10:00 AM October 10, 2017

For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

Surprise (not)! Consumers Keep Raising the Bar on Data Demands

Filed Under: consumers, data @ 10:00 AM September 05, 2017

Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.

The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.

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