Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As these two entities shift across the screen, the viewer can't help but be drawn in; the combination of depth and movement can be transfixing.
From the wire framing to the usability testing to the launch, a website redesign can be quite the experience—especially if you've never been through the process before.
By the time it's done, you should have a website that works for your company and your customers while outperforming the competition.
But how will you really know if your new website is performing as well as it can and delivering consistent conversions?