You could say that consumers are becoming needier; give them what they want and they simply want more of it.
You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.
It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.
Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.
The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting primarily on social media, digital advertising has quickly exploded. Today, mobile ads and other digital-based multimedia campaigns are a major focus for small businesses and corporations alike. In fact, this year marked a milestone in the heyday of digital ads. In 2016, businesses spent more on digital advertising than TV commercials for the first time ever.
For any business professional who has spent months reading, studying, analyzing, brainstorming, writing, revising, meeting, talking, discussing options, presenting and...waiting, it's one of the most exhilarating feelings in the world: Closing...the...deal. And it's worth saying slowly, for dramatic emphasis.
It's the difference between quilt shops and Cuervo shots, an early afternoon nap and the nightlife, 140 characters versus a four-color printed brochure.
It's marketing your destination to multiple generations--and it's not always easy.
Yes, it is a new age of travel marketing, where millennials and more seasoned travelers are all on the move. And it's your job to attract them to your destination.