The current COVID-19 health crisis has had an enormous impact on people, businesses and entire industries alike. The disruption caused by this virus has brought many demands with it, as businesses try to figure out how to keep running, while transitioning employees to work from home.
One of the biggest choices that businesses have to face is whether to stop or completely cut back on marketing during this pandemic. The short answer is no, as there’s historic proof to support this recommendation. A recent Forbes article exemplified that brands that invest in marketing during adverse economic times set themselves up for a higher competitive advantage when things turn around.
Being strategic is what matters the most while you continue to market, including messaging and channels. Here are some ideas for continuing your marketing efforts during these challenging times: