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The Ultimate List of Do’s and Don’ts After a Negative Review

11:28 AM May 23, 2019
The Ultimate List of Do’s and Don’ts After a Negative Review

Negative review response, a closeup portrait of angry young woman, blowing steam coming out of ears, about to have nervous atomic breakdown, isolated black background. Negative human emotions facial expression feelings attitude

Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.

No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.

Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.

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How to Accurately Measure the Effectiveness of Your Social Media Strategy

10:47 AM January 04, 2019
How to Accurately Measure the Effectiveness of Your Social Media Strategy

Did you know 77 percent of the American population has at least one social media profile? Around the world, over 2.34 billion people use social media, and this number is expected to continue growing. Therefore, it comes as no surprise social media is one of the most effective marketing platforms for virtually all types of businesses. 

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Update Your SEO Strategy to Meet Consumer Demands

10:37 AM December 26, 2018
Update Your SEO Strategy to Meet Consumer Demands

Consumers are dropping their once universal habit of conducting local searches by typing the words “near me” in the browser. They now expect searches to automatically produce results near them. It’s time to update your SEO strategy so you capture more local searches.

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Take Full Advantage of Omni-channel Marketing

10:20 AM December 20, 2018
Take Full Advantage of Omni-channel Marketing

Today’s consumers engage with companies through many different channels, including physical stores, apps, social media, television commercials, websites, catalogues, and more. For any online content, they could be viewing from a computer, tablet or phone. Omni-channel marketing seeks to provide customers with a seamless and integrated experience, no matter which channel or device they are using. In order to achieve this, everything across these channels should be consistent and complementary.

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To Post or Not to Post: The Instagram Algorithm Question Answered

10:08 AM December 11, 2018
To Post or Not to Post: The Instagram Algorithm Question Answered

To post or not to post. That is the question – at least when it comes to your Instagram account. 

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How the Travel Industry Is Using New Technology to Deliver to Customers

1:15 PM April 16, 2018
How the Travel Industry Is Using New Technology to Deliver to Customers
Let ADTACK Help You Set Up Strategic Marketing Campaigns

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

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Digital Advertising for Retail: The Millennials Are Buying

10:00 AM February 23, 2018
Digital Advertising for Retail: The Millennials Are Buying

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No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

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Data vs Creativity: Who Will Win the Marketing Match?

10:00 AM October 10, 2017
Data vs Creativity: Who Will Win the Marketing Match?

bigstock-Web-Design-Ideas-Creativity-Cr-134342042.jpgFor a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

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Follow L'Oreal's Lead By Integrating Digital Media

10:00 AM September 26, 2017
Follow L'Oreal's Lead By Integrating Digital Media

bigstock-Digital-marketing-set-81323900.jpgAs a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

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Marketers, take good notes and learn three lessons about YouTube educational content

10:27 AM September 01, 2017
Marketers, take good notes and learn three lessons about YouTube educational content

Few people enjoy taking tests, but YouTube.pngfewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

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