Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind. 

Internet traffic is continuing to increase, and it's smart for businesses to market to this growing online audience. People are increasingly using the internet to socialize, research potential purchases, shop and conduct their business. You can reach these internet users with digital marketing.

The rapid spread of COVID-19 has created an unprecedented business environment for many companies. With many cities under stay-at-home orders, it's essential for businesses to adapt their digital marketing strategies to these changing times. This poses a challenge for many companies who have seen decreases in their sales and are now working with a smaller budget. Here are some free resources to help you adjust your operations to the COVID-19 crisis:

The current COVID-19 health crisis has had an enormous impact on people, businesses and entire industries alike. The disruption caused by this virus has brought many demands with it, as businesses try to figure out how to keep running, while transitioning employees to work from home. 

One of the biggest choices that businesses have to face is whether to stop or completely cut back on marketing during this pandemic. The short answer is no, as there’s historic proof to support this recommendation. A recent Forbes article exemplified that brands that invest in marketing during adverse economic times set themselves up for a higher competitive advantage when things turn around.

Being strategic is what matters the most while you continue to market, including messaging and channels. Here are some ideas for continuing your marketing efforts during these challenging times:

As a contractor, you are not only responsible for delivering quality service, but also handling your marketing and ensuring that you land your next contract. Without the necessary guidance in the era of digital marketing, growing your business online can quickly become a daunting task. Here are a few marketing tips for contractors to grow their brands and increase revenue:

In the second quarter of 2019, Facebook reported a whopping 2.41 billion active users, making it an excellent option to utilize for your social media marketing campaign. Facebook is an ideal site to market to travelers for multiple reasons:

Customers are increasingly dependent on their smart devices to assist them with the buying process. They use their phones to research prospective options and obtain as much information as possible about their alternatives. Consumer reliance on smart devices doesn't end when customers stop by a brick-and-mortar store; in fact, a surprising number of search queries take place when customers are in-store. 

Digital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations. 

Having a solid digital marketing strategy will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.

To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.

Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include: