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Top 4 Digital Marketing Approaches to Take Your Tourism Business to the Next Level

10:39 AM October 10, 2019
Top 4 Digital Marketing Approaches to Take Your Tourism Business to the Next Level
Create a Targeted Digital Marketing Strategy with ADTACKDigital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations. 

Having a solid digital marketing strategy will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.
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Best Practices for Your Digital Ads

12:11 PM October 03, 2019
Best Practices for Your Digital Ads
Speak with a Marketing Specialist to Strategize Your Digital Ads

To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.

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Five Things to Consider about Seasonality and SEO

9:00 AM October 01, 2019
Five Things to Consider about Seasonality and SEO

christmas-2892235_640Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:

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Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

6:58 AM June 18, 2019
Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

Travel business social media effortsAs a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.

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Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

7:18 AM June 14, 2019
Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

Tour, attractions and travel agent with a headset on by a computer desk. Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.

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3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

7:30 AM June 04, 2019
3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

content marketing strategyAs a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.

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The Ultimate List of Do’s and Don’ts After a Negative Review

11:28 AM May 23, 2019
The Ultimate List of Do’s and Don’ts After a Negative Review

Negative review response, a closeup portrait of angry young woman, blowing steam coming out of ears, about to have nervous atomic breakdown, isolated black background. Negative human emotions facial expression feelings attitude

Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.

No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.

Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.

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How to Accurately Measure the Effectiveness of Your Social Media Strategy

10:47 AM January 04, 2019
How to Accurately Measure the Effectiveness of Your Social Media Strategy

Did you know 77 percent of the American population has at least one social media profile? Around the world, over 2.34 billion people use social media, and this number is expected to continue growing. Therefore, it comes as no surprise social media is one of the most effective marketing platforms for virtually all types of businesses. 

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Update Your SEO Strategy to Meet Consumer Demands

10:37 AM December 26, 2018
Update Your SEO Strategy to Meet Consumer Demands

Consumers are dropping their once universal habit of conducting local searches by typing the words “near me” in the browser. They now expect searches to automatically produce results near them. It’s time to update your SEO strategy so you capture more local searches.

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Take Full Advantage of Omni-channel Marketing

10:20 AM December 20, 2018
Take Full Advantage of Omni-channel Marketing

Today’s consumers engage with companies through many different channels, including physical stores, apps, social media, television commercials, websites, catalogues, and more. For any online content, they could be viewing from a computer, tablet or phone. Omni-channel marketing seeks to provide customers with a seamless and integrated experience, no matter which channel or device they are using. In order to achieve this, everything across these channels should be consistent and complementary.

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