How the Travel Industry Is Using New Technology to Deliver to Customers

Filed Under: Inbound Marketing, Digital Marketing, traveling @ 1:15 PM April 16, 2018

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

Digital Advertising for Retail: The Millennials Are Buying

Filed Under: Digital Marketing, advertising @ 10:00 AM February 23, 2018

No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

Data vs Creativity: Who Will Win the Marketing Match?

Filed Under: Digital Marketing, Content Marketing, data, creative @ 10:00 AM October 10, 2017

For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

Follow L'Oreal's Lead By Integrating Digital Media

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:00 AM September 26, 2017

As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

Marketers, take good notes and learn three lessons about YouTube educational content

Filed Under: Digital Marketing, video, youtube @ 10:27 AM September 01, 2017

Few people enjoy taking tests, but fewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:08 AM July 25, 2017

You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.

How to Set Up Your Team for Success With Digital Marketing In Las Vegas

Filed Under: Digital Marketing, digital marketing in las vegas @ 12:02 PM July 17, 2017

Marketers have long considered what they do to be an art, but how they do it has morphed into a science.

This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.

Digital Marketing: Putting Data in the Driver's Seat

Filed Under: Digital Marketing, Marketing @ 2:54 PM July 12, 2017

Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.

Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.

Big Spending and the Future of Digital Advertising

Filed Under: Digital Marketing @ 3:48 PM June 28, 2017

If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for the first time this year. If you consider the speed at which internet has overtaken TV--less than 25 years--it's time to take a look at where advertisers are spending money online and what the future of digital advertising will look like.

“Help me, know me, guide me,” mobile users say; are marketers listening?

Filed Under: Digital Marketing, Content Marketing, Mobile @ 10:12 AM June 16, 2017

You could say that consumers are becoming needier; give them what they want and they simply want more of it.

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