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How to Successfully Optimize the Buyer Experience

10:17 AM October 19, 2018
How to Successfully Optimize the Buyer Experience

The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.

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Using a Strong Visual Presence to Build Trust

9:24 AM September 28, 2018
Using a Strong Visual Presence to Build Trust

Nailing down the definition of branding can seem tough, but once you start applying the concepts of branding to your products and assets, it becomes clearer to see. In a nutshell, branding is how you help consumers identify your company, your products and your services as distinct from your competition. It is how you convey everything you want people to know about your company in an instant.

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Alternative Marketing Strategies to Sell More Tours and Activities

9:48 AM September 25, 2018
Alternative Marketing Strategies to Sell More Tours and Activities

In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:

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4 Critical Lessons to Help Grow Your Professional Services Business

4:54 PM June 19, 2018
4 Critical Lessons to Help Grow Your Professional Services Business

As a service business, your job is to help your customers or clients be the very best they can be. You help them look better, present themselves more professionally, and provide tips to propel them to the next level of awesomeness.

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Follow L'Oreal's Lead By Integrating Digital Media

10:00 AM September 26, 2017
Follow L'Oreal's Lead By Integrating Digital Media

bigstock-Digital-marketing-set-81323900.jpgAs a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

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Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

10:08 AM July 25, 2017
Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

You don't have to know the numbers to Mobile_Friendly_Algorithm_Change.jpgknow mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.

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How to Set Up Your Team for Success With Digital Marketing In Las Vegas

12:02 PM July 17, 2017
How to Set Up Your Team for Success With Digital Marketing In Las Vegas

Marketers have long considered what they The vice president of marketing at Google Cloud offers three lessons all marketers can find value in.do to be an art, but how they do it has morphed into a science.

This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.

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