4 Critical Lessons to Help Grow Your Professional Services Business

Filed Under: Tips, digital marketing in las vegas, business @ 4:54 PM June 19, 2018

As a service business, your job is to help your customers or clients be the very best they can be. You help them look better, present themselves more professionally, and provide tips to propel them to the next level of awesomeness.

Follow L'Oreal's Lead By Integrating Digital Media

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:00 AM September 26, 2017

As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:08 AM July 25, 2017

You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.

How to Set Up Your Team for Success With Digital Marketing In Las Vegas

Filed Under: Digital Marketing, digital marketing in las vegas @ 12:02 PM July 17, 2017

Marketers have long considered what they do to be an art, but how they do it has morphed into a science.

This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.

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