Manage Accounts All From One Universal Inbox

Filed Under: Social Media, Email @ 11:33 AM December 07, 2016

Thanks to Facebook, it just got easier for small- and mid-sized businesses to manage their social media accounts and communicate with customers. 

Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns

Filed Under: Mobile, Email @ 2:51 PM September 27, 2016

More emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.

No Link Between Short Subject Lines and Email Open Rates, Study Finds

Filed Under: Email @ 5:18 PM September 12, 2016

For years, writers resisted the theory that shorter email subject lines translated to higher open rates, but they faced mighty opposition from people who huffed and puffed, “brevity is best.”

Now a recent study has blown all that huffing and puffing away.

How to Increase Conversion Rates Through Email

Filed Under: Conversion Rates, Email, Content @ 5:33 PM August 25, 2016

You can lead a prospect to your website, but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.

Build trust with personalized emails

Filed Under: Marketing, Email @ 2:07 PM July 11, 2016

Other business professionals have doubted the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and effectiveness of email outreach efforts.

Polish Your Business Email Presence

Filed Under: Digital Marketing, Email @ 12:28 PM June 20, 2016


Contrary to reports of its demise, email remains not only a dominant means of communication, it continues to surge in popularity.

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