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Manage Accounts All From One Universal Inbox

11:33 AM December 07, 2016
Manage Accounts All From One Universal Inbox

Thanks to Facebook, it just got easier for small- bigstock--152187014.jpgand mid-sized businesses to manage their social media accounts and communicate with customers. 

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Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns

2:51 PM September 27, 2016
Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns

emailing_OfficeWorker.jpgMore emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.

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No Link Between Short Subject Lines and Email Open Rates, Study Finds

5:18 PM September 12, 2016
No Link Between Short Subject Lines and Email Open Rates, Study Finds

For years, writers resisted the theory that bigstock-Open-Rates-in-letters-and-enve-85013735.jpgshorter email subject lines translated to higher open rates, but they faced mighty opposition from people who huffed and puffed, “brevity is best.”

Now a recent study has blown all that huffing and puffing away.

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How to Increase Conversion Rates Through Email

5:33 PM August 25, 2016
How to Increase Conversion Rates Through Email

You can lead a prospect to your website,bigstock-Conversion-Rate-stamp-76050797.jpg but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.

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Build trust with personalized emails

2:07 PM July 11, 2016
Build trust with personalized emails

Other business professionals have doubtedbigstock-Businessman-Pointing-At-Email--83995718.jpg the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and effectiveness of email outreach efforts.

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Polish Your Business Email Presence

12:28 PM June 20, 2016
Polish Your Business Email Presence

bigstock-Man-With-Laptop-And-Email-Conc-96327824.jpg

 

Contrary to reports of its demise, email remains not only a dominant means of communication, it continues to surge in popularity.

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