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How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)

8:48 AM June 07, 2018
How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)

Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.

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Facebook Ad Audiences

10:00 AM September 14, 2017
Facebook Ad Audiences

Ah, the joys of ad targeting on Facebook. facebook_social_media.jpg

It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all. 

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Take the Perfect Facebook Ad Photo

9:41 AM April 17, 2017
Take the Perfect Facebook Ad Photo

bigstock--136726301.jpgIf smartphones have turned virtually everybody into a photographer, then it's probably equally true that Facebook has transformed virtually everybody into a marketer or self-promoter.
In this climate, you have to ramp it up, especially if you're a business owner who depends on Facebook ads to generate business. Take what you already know and respect about the appeal of photos and apply the expert polish of professionals to give your ads maximum “pulling power.”

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Facebook Dominates the Social Media World At the End of 2016 - Part 1

12:55 PM December 21, 2016
Facebook Dominates the Social Media World At the End of 2016 - Part 1

Facebook trumps other sites by far

In a national survey of 1,520 adults, the center bigstock-Social-Media-Globe-The-develop-25539860.jpgfound the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.

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Facebook vs. Ad Blocking

10:37 AM September 10, 2016
Facebook vs. Ad Blocking

It was bound to happen. After all, technology is bigstock-ad-blocker--D-rendering-glow-132528722.jpgadvancing at a pace unlike any other time in history. 

Almost as soon as disruptive ads became ubiquitous, programmers started looking for ways to make them more effective. 

And they succeeded--even at getting around ad blockers.  

In August, Facebook announced it had created and begun using software that essentially shuts down all ad blockers. The result is Facebook users will no longer be subjected to random ads of little interest to them. In fact, they'll be served ads that better align with their personal and professional interests. 

But not everyone is happy about it. 

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Five Examples of Facebook Ads That Really Work

2:35 PM November 09, 2015

What to Know About Facebook Instant Articles

11:27 AM July 21, 2015
What to Know About Facebook Instant Articles
We have Facebook news that could affect your business. With over a third of the Internet's three billion users having a Facebook login account, this social network provides a massive marketing opportunity. Facebook is a great place to share content surrounding your company’s goals-- in fact, tethering Facebook to your outside content should be an integral part of your Facebook marketing plan. The way you can do this is about to change, thanks to Facebook changes known as Instant Articles.

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What are Facebook Instant Articles?

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