It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes undeniably make it more challenging for marketers and SEO experts to ensure their websites make the top of the ranks. Google now processes over 2 trillion searches every year and marketers that want to benefit from those searches need to adapt their strategy in order to achieve their SEO goals.
Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.