At ADTACK, we utilize the strategy of inbound marketing using the HubSpot platform to measure our success for our clients. Inbound marketing encompasses a wide range of efforts and content, from blogs to social media to sharable videos. Its many goals include increasing brand awareness and boosting your rankings on search engine result pages so your target audience finds you more easily. It is not simply meant to sell you a product or service though marketers ultimately aim to do so. Inbound marketing tends to have multiple steps or processes your audience has to go through before they finally purchase a product.
At the 2015 Inbound conference, HubSpot rolled out a series of new features. One of the most interesting and important of these for businesses is the new HubSpot Connect. Interested in improving your communications? Here's how the new tool can help you:
One Cohesive System
The goal of this product is to bring together all of your customer data currently on a variety of apps together in one cohesive system.
For the past five years, the people at Hubspot – who coined the term “inbound marketing” – have been releasing their comprehensive report “The State of Inbound,” which identifies new emerging trends, along with marketers’ ongoing popular strategies. Over 3,500 professionals were surveyed to discover how their inbound marketing strategy was utilized to convert website visitors into leads.
There are some terrific takeaways from the 6th report, including one which indicates that companies who blog are 13 times more likely to generate a positive marketing ROI. Here are five survey conclusions we feel are worth highlighting.
Heard rumblings about HubSpot’s brand new Predictive Lead Scoring, but not exactly sure what all it entails—or, more importantly, what sort of impact it might have on your business? Don’t worry, we’re here to help you understand this exciting new feature and what you can make it do for your business. We’ll give you a brief overview of the product, then offer you a simple ways it can be applied to your business to make your lead generation process more profitable for you, your partners, and even your prospects.
HubSpot's new Leadin feature provides unique website tools that enable you to easily get more information about your website visitors. This is an excellent content management system that enables you to better connect, track, and store data bout everyone who visits and fills out a form. It was built particularly with small businesses and entrepreneurs in mind and here's how it can help your business:
Launching a new business can be challenging. It’s important to develop a long-term goals-based marketing strategy that can help you stand out from your competitors, while developing your brand identity. If you need to reach certain website metrics such as visitor and lead numbers each month, the easiest way to track your progress is through a system dubbed “The SMART” goal framework, which stands for:
1. Watch each lesson plan at least twice
Each lesson is about 20 – 30 minutes. Invest your time into re-watching each lesson and you will fill in the gaps of your problem areas.