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Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

7:18 AM June 14, 2019
Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

Tour, attractions and travel agent with a headset on by a computer desk. Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.

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Anatomy of a Great White Paper [2019]

8:30 AM June 11, 2019
Anatomy of a Great White Paper [2019]

As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy,  white papers can yield a number of successful outcomes.

A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence.

The question is, how do you take your white paper from good to great? Here’s our surgical breakdown.

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[2019 Update] The Definitive Guide to Buyer Personas

7:47 AM June 06, 2019
[2019 Update] The Definitive Guide to Buyer Personas

businessman shaking hands with person who might be a good fit based on his buyer's personaA company's marketing campaign should be attracting as many customers as possible. However, it is nearly impossible for marketers to reach and engage everyone.

Marketers must launch targeted campaigns designed to interact with potential customers. Using the array of marketing tools available to show people how a company's products can solve their needs can position the company as an expert in their field.  

But when and how should this be done? That is where buyer personas will come in.

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3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

7:30 AM June 04, 2019
3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

content marketing strategyAs a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.

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What is Inbound Marketing? How Can It Work for a 2019 Business?

8:30 AM May 25, 2019
What is Inbound Marketing? How Can It Work for a 2019 Business?

Inbound marketing in 2019

[Updated May 21, 2019]

For any business to survive it must continue to innovate and grow year over year. Following trends and keeping up with new technologies are just some of the ways to gain and keep customers. Because of this, lead generation should be the number one priority of businesses, regardless of the industry.

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5 Things You Can Do When You Pass Your HubSpot Certification Test

2:59 PM May 22, 2019
5 Things You Can Do When You Pass Your HubSpot Certification Test
Finally. That happy green circle has appeared on your screen and you passed your Inbound or Marketing Software Certification tests. It feels really good. But what should you do with all of these happy emotions? ADTACK has some answers for you!

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How Artificial Intelligence Will Impact Inbound Digital Marketing

10:22 AM June 26, 2018
How Artificial Intelligence Will Impact Inbound Digital Marketing

Inbound marketing is a digital marketing strategy that works to attract potential customers via your online presence. Instead of trying to fight other similar companies for potential outbound leads, inbound digital marketing requires you to create valuable online content that encourages customers to further explore what your company has to offer.

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How the Travel Industry Is Using New Technology to Deliver to Customers

1:15 PM April 16, 2018
How the Travel Industry Is Using New Technology to Deliver to Customers
Let ADTACK Help You Set Up Strategic Marketing Campaigns

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

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Inbound Marketing for Retail and Manufacturing

9:49 AM February 21, 2018
Inbound Marketing for Retail and Manufacturing

 

Inbound Marketing Methodology

The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.

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Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

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