WE HAVE KNOWLEDGE

CATEGORIES

How Artificial Intelligence Will Impact Inbound Digital Marketing

10:22 AM June 26, 2018
How Artificial Intelligence Will Impact Inbound Digital Marketing

Inbound marketing is a digital marketing strategy that works to attract potential customers via your online presence. Instead of trying to fight other similar companies for potential outbound leads, inbound digital marketing requires you to create valuable online content that encourages customers to further explore what your company has to offer.

Read More

How the Travel Industry Is Using New Technology to Deliver to Customers

1:15 PM April 16, 2018
How the Travel Industry Is Using New Technology to Deliver to Customers
Let ADTACK Help You Set Up Strategic Marketing Campaigns

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

Read More

Inbound Marketing for Retail and Manufacturing

9:49 AM February 21, 2018
Inbound Marketing for Retail and Manufacturing

 

Inbound Marketing Methodology

The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.

Read More

Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

Read More

Inbound Marketing for the Human Brain

10:00 AM November 25, 2016
Inbound Marketing for the Human Brain

Smart marketers know how to focus targeted bigstock--127952333.jpgmessages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.

Read More

3 Steps to Overcoming Marketing Challenges

5:03 PM October 10, 2016
3 Steps to Overcoming Marketing Challenges

What’s your company’s biggest marketing bigstock--128929514.jpgchallenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.  

Read More

4 Ways to Nurture Your Audience Further Down the Sales Funnel

4:21 PM July 21, 2016
4 Ways to Nurture Your Audience Further Down the Sales Funnel

As a business leader, we can only assume you bigstock-Lead-Generation-Business-Funne-118802588.jpglove your company; otherwise, you wouldn't be successful.  When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.

 

Read More

Elicit a Rainbow of Emotion With Your Marketing

5:17 PM July 05, 2016
Elicit a Rainbow of Emotion With Your Marketing

Humans respond emotionally to color and formbigstock-Color-Pallette-Texture-115801139.jpg almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.

Read More

An Offer You Can't Refuse: How to Get More Click-Throughs

3:36 PM May 25, 2016
An Offer You Can't Refuse: How to Get More Click-Throughs

Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.

Read More

Mobile Vs. Responsive Websites

4:55 PM May 20, 2016
Mobile Vs. Responsive Websites

The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.

Read More
All posts

Our Insights

Defining: Digital Marketing

DOWNLOAD

Inbound Methodology

DOWNLOAD

LET'S TALK