Marketing: 9 Tiny Little Letters with Huge Responsibilities

Filed Under: Inbound Marketing, Digital Marketing, Content Marketing, Marketing, Online Marketing @ 10:15 AM January 09, 2017


It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

Inbound Marketing for the Human Brain

Filed Under: Inbound Marketing @ 10:00 AM November 25, 2016

Smart marketers know how to focus targeted messages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.

3 Steps to Overcoming Marketing Challenges

Filed Under: Inbound Marketing, Marketing, Online Marketing @ 5:03 PM October 10, 2016

What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.  

4 Ways to Nurture Your Audience Further Down the Sales Funnel

Filed Under: Inbound Marketing, Digital Marketing, Online Marketing @ 4:21 PM July 21, 2016

As a business leader, we can only assume you love your company; otherwise, you wouldn't be successful.  When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.


Elicit a Rainbow of Emotion With Your Marketing

Filed Under: Inbound Marketing @ 5:17 PM July 05, 2016

Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.

An Offer You Can't Refuse: How to Get More Click-Throughs

Filed Under: Inbound Marketing, Social Media, Click-Through Rates @ 3:36 PM May 25, 2016

Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.

Mobile Vs. Responsive Websites

Filed Under: Inbound Marketing, Mobile, Website @ 4:55 PM May 20, 2016

The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.

Ways to Refresh Your Marketing Mind

Filed Under: Inbound Marketing @ 5:35 PM May 18, 2016

No one wants to get into a debate with a writer about the anguish of writer's block, but you know firsthand that the “content crunch” is rife with anxiety, too.

Why You Should Increase Your Budget for Programmatic Ad Buying

Filed Under: Inbound Marketing, Digital Marketing, Marketing @ 3:39 PM March 04, 2016

Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing initiatives is a challenge you face on a regular basis. Vying for the attention and business of new customers is not easy, but there are tools to help. One of the most noteworthy initiatives today predicted to continue to become the top marketing platform by 2020 is programmatic ad buying.

Jumpstart Your Inbound Marketing Guide Part Two

Filed Under: Inbound Marketing @ 2:02 PM November 06, 2015

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