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Inbound Marketing for the Human Brain

10:00 AM November 25, 2016
Inbound Marketing for the Human Brain

Smart marketers know how to focus targeted bigstock--127952333.jpgmessages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.

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3 Steps to Overcoming Marketing Challenges

5:03 PM October 10, 2016
3 Steps to Overcoming Marketing Challenges

What’s your company’s biggest marketing bigstock--128929514.jpgchallenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.  

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4 Ways to Nurture Your Audience Further Down the Sales Funnel

4:21 PM July 21, 2016
4 Ways to Nurture Your Audience Further Down the Sales Funnel

As a business leader, we can only assume you bigstock-Lead-Generation-Business-Funne-118802588.jpglove your company; otherwise, you wouldn't be successful.  When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.

 

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Elicit a Rainbow of Emotion With Your Marketing

5:17 PM July 05, 2016
Elicit a Rainbow of Emotion With Your Marketing

Humans respond emotionally to color and formbigstock-Color-Pallette-Texture-115801139.jpg almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.

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An Offer You Can't Refuse: How to Get More Click-Throughs

3:36 PM May 25, 2016
An Offer You Can't Refuse: How to Get More Click-Throughs

Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.

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Mobile Vs. Responsive Websites

4:55 PM May 20, 2016
Mobile Vs. Responsive Websites

The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.

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Ways to Refresh Your Marketing Mind

5:35 PM May 18, 2016
Ways to Refresh Your Marketing Mind
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No one wants to get into a debate with a writer about the anguish of writer's block, but you know firsthand that the “content crunch” is rife with anxiety, too.

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Why You Should Increase Your Budget for Programmatic Ad Buying

3:39 PM March 04, 2016
Why You Should Increase Your Budget for Programmatic Ad Buying
Pay Per click

Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing initiatives is a challenge you face on a regular basis. Vying for the attention and business of new customers is not easy, but there are tools to help. One of the most noteworthy initiatives today predicted to continue to become the top marketing platform by 2020 is programmatic ad buying.

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Jumpstart Your Inbound Marketing Guide Part Two

2:02 PM November 06, 2015
Jumpstart Your Inbound Marketing Guide Part Two

Jumpstart Your Inbound Marketing Guide

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What is HubSpot?

9:44 AM October 12, 2015
What is HubSpot?

Why_You_Should_Work_with_a_Canadian_HubSpot_Partner

At ADTACK, we utilize the strategy of inbound marketing using the HubSpot platform to measure our success for our clients. Inbound marketing encompasses a wide range of efforts and content, from blogs to social media to sharable videos. Its many goals include increasing brand awareness and boosting your rankings on search engine result pages so your target audience finds you more easily. It is not simply meant to sell you a product or service though marketers ultimately aim to do so. Inbound marketing tends to have multiple steps or processes your audience has to go through before they finally purchase a product. 

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