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3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

9:37 AM July 20, 2018
3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:

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How Artificial Intelligence Will Impact Inbound Digital Marketing

10:22 AM June 26, 2018
How Artificial Intelligence Will Impact Inbound Digital Marketing

Inbound marketing is a digital marketing strategy that works to attract potential customers via your online presence. Instead of trying to fight other similar companies for potential outbound leads, inbound digital marketing requires you to create valuable online content that encourages customers to further explore what your company has to offer.

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The Future of Marketing: 3 Key Factors

10:00 AM July 27, 2017
The Future of Marketing: 3 Key Factors

Remember when marketing simply meant DigitalOnlineMarketing.jpgcreating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.

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