The end goal of any marketing strategy is to sell a product or service to a willing customer, but your success depends highly on how well you generate interest in the product and convert those leads ...
Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify ...
Hotels and resorts, like many businesses, must continually be adding prospects to their internal database. Places that fail to constantly generate new leads for their sales team will see stagnant ...