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After marketers size up the merits of social media platforms, what will you do with their ruler?

10:00 AM August 17, 2017
After marketers size up the merits of social media platforms, what will you do with their ruler?
You don't have to agree. You may even bigstock-Process-Of-Creating-Interactio-81554573.jpgdisagree. And you certainly don't have to change how you use social media based on what you read, though you might.

Sometimes, marketers can find great value in listening to the views of their peers, especially if they come across experiences that mirror their own. This was the simple, “come to the table” intent of Hubspot as it asked leading marketers about the virtues of Facebook, Instagram, YouTube and Snapchat. Hubspot was particularly interested in probing which platform marketers prefer for live engagement.

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