5 Ways to Qualify Leads in 2018

Filed Under: Marketing, leads, business @ 11:11 AM May 07, 2018

Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.

Knowing With Precision: How to Use Marketing Data to Drive Sales

Filed Under: Content Marketing, Marketing @ 10:00 AM September 19, 2017

There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

Digital Marketing: Putting Data in the Driver's Seat

Filed Under: Digital Marketing, Marketing @ 2:54 PM July 12, 2017

Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.

Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.

How Customer Centric Search Marketing Can Transform Your Business and Bottom Line

Filed Under: Customer Engagement, Marketing, Online Marketing @ 12:21 PM May 30, 2017

Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.

Mastering Experiential Marketing

Filed Under: Digital Marketing, Marketing, Online Marketing @ 10:10 AM March 07, 2017

Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing. 

3 Ways Leading Marketers Drive Growth

Filed Under: Digital Marketing, Marketing, Online Marketing @ 10:04 AM February 27, 2017

You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.

Marketing: 9 Tiny Little Letters with Huge Responsibilities

Filed Under: Inbound Marketing, Digital Marketing, Content Marketing, Marketing, Online Marketing @ 10:15 AM January 09, 2017


It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

The Benefits of Marketing Automation

Filed Under: Marketing @ 11:47 AM December 05, 2016

Everyone knows imitation is the highest
form of flattery. But being asked to write a follow-up piece based on a popular book follows right behind.

The Ultimate Need to Know List of Marketing Statistics

Filed Under: Marketing, Office @ 11:02 AM November 23, 2016

They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are willing to listen. And sometimes they’re invoked for the sole purpose of dazzling.

3 Steps to Overcoming Marketing Challenges

Filed Under: Inbound Marketing, Marketing, Online Marketing @ 5:03 PM October 10, 2016

What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.  

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