Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.
Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.
Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.
You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.
It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.
Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.
What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.