Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the ...
You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate ...
Marketing. It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly ...
They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are ...
What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer ...
Ah, destination marketing--the art and science of promoting cities, states and even regions as great places to live, work and play. It's the reason Colorado's tourism agency puts up billboards in ...
In the business world, every customer counts. Every time someone walks through your front door, whether it's in a brick-and-mortar location or online, you're presented with the opportunity to make a ...
Other business professionals have doubted the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and ...
In life, not much is certain but death and taxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. ...
