You’ve finally mastered the art of creating great content. But while we all know content is king, it cannot exist in a vacuum. Whether it’s meant to teach, persuade, or entertain, you have to drive people to it so they can read it. With online content growing at a phenomenal rate, capturing the attention and imagination of readers has become even more challenging. Audiences now make split-second judgments about what to read, so you’re going to need to make your articles stand out. Two proven ways to get those all-important click-throughs are by writing stand-out headlines and meta descriptions.