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How to Prepare PPC Campaigns for Voice Search

9:09 AM July 10, 2018
How to Prepare PPC Campaigns for Voice Search

More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.

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How Customer Centric Search Marketing Can Transform Your Business and Bottom Line

12:21 PM May 30, 2017
How Customer Centric Search Marketing Can Transform Your Business and Bottom Line

Is your marketing centered on your customer? Search_Engine_Optimization.pngBefore answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.

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The Magic of AdWords and What it Can Do For Your Business

10:00 AM May 11, 2017
The Magic of AdWords and What it Can Do For Your Business

bigstock-Ostersund-Sweden--May-----131136359.jpgGoogle AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used effectively, can send out your business's information to a lot of people who are looking for products and services just like yours. So whether you are a solitary entrepreneur or run a mega e-commerce website, Goold AdWords can benefit you. Just consider the following key ways of how:

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Mastering Experiential Marketing

10:10 AM March 07, 2017
Mastering Experiential Marketing

Marketing is changing everyday. bigstock-Businessman-Drawing-Business-P-53330569.jpgCompanies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing. 

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3 Ways Leading Marketers Drive Growth

10:04 AM February 27, 2017
3 Ways Leading Marketers Drive Growth

You already know mobile technology hasbigstock-Road-Toward-Business-Growth-109751309.jpg irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.

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How Marketers Can Harness The Emotion of Emojis

10:30 AM January 11, 2017
How Marketers Can Harness The Emotion of Emojis

They are known as “emojis,” and the prefix bigstock--126579635.jpgaccurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.

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Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

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Facebook Dominates the Social Media World At the End of 2016 - Part 1

12:55 PM December 21, 2016
Facebook Dominates the Social Media World At the End of 2016 - Part 1

Facebook trumps other sites by far

In a national survey of 1,520 adults, the center bigstock-Social-Media-Globe-The-develop-25539860.jpgfound the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.

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Making the Most of Your Media Plan: Top 2017 Online Video Trends

10:00 AM December 16, 2016
Making the Most of Your Media Plan: Top 2017 Online Video Trends

bigstock-Hand-Holds-Smartphone-Video-P-120737783.jpg

It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.

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Marketing for the New Online SuperShopper

12:04 PM December 02, 2016
Marketing for the New Online SuperShopper
Holiday Gifts

Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:

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