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How Marketers Can Harness The Emotion of Emojis

10:30 AM January 11, 2017
How Marketers Can Harness The Emotion of Emojis

They are known as “emojis,” and the prefix bigstock--126579635.jpgaccurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.

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Marketing: 9 Tiny Little Letters with Huge Responsibilities

10:15 AM January 09, 2017
Marketing: 9 Tiny Little Letters with Huge Responsibilities

bigstock--142999310.jpgMarketing.

It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

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Facebook Dominates the Social Media World At the End of 2016 - Part 1

12:55 PM December 21, 2016
Facebook Dominates the Social Media World At the End of 2016 - Part 1

Facebook trumps other sites by far

In a national survey of 1,520 adults, the center bigstock-Social-Media-Globe-The-develop-25539860.jpgfound the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.

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Making the Most of Your Media Plan: Top 2017 Online Video Trends

10:00 AM December 16, 2016
Making the Most of Your Media Plan: Top 2017 Online Video Trends

bigstock-Hand-Holds-Smartphone-Video-P-120737783.jpg

It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.

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Marketing for the New Online SuperShopper

12:04 PM December 02, 2016
Marketing for the New Online SuperShopper
Holiday Gifts

Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:

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3 Tips to Create Successful Online Video Advertising

10:00 AM November 05, 2016
3 Tips to Create Successful Online Video Advertising

If a picture is worth 1,000 words, an online bigstock--134471969.jpgvideo might be worth a million clicks.  

Online video advertising has quickly become one of the most important tools businesses can use to build their brands. Videos can entertain, education and inform. But more importantly, they can inspire action.

Here's a look at three ways you can put online video advertising to work for your company:

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Words That Gain Attention

10:00 AM October 17, 2016
Words That Gain Attention

In an era when people are bombarded with bigstock-Attention-word-on-a-hnaging-si-103692158.jpgmessages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by incorporating specific attention-grabbing words into marketing materials. Here’s a list of some of the top words that gain attention.

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History of Online Advertising

4:52 PM October 14, 2016
History of Online Advertising

You don't have to love history to appreciate a bigstock-Vintage-pocket-watch-and-hour--21896729.jpgretrospective look at online advertising. But a love of all things marketing or advertising might help. After all, while the events that have taken place since 1994 are fun to revisit, it's the lessons they've imparted that can most benefit professionals who have to make important decisions about advertising.

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3 Things To Do When Running a PPC Campaign

5:10 PM October 12, 2016
3 Things To Do When Running a PPC Campaign

You know those people – the kind who say bigstock--131339576.jpgattitude is everything.

While their perspective can be applied to many applications in life, it might come up a little short with pay-per-click advertising. Without dousing the sunny perspective of those optimists, the reality is your PPC campaign will shine only if you take three proactive steps.

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3 Steps to Overcoming Marketing Challenges

5:03 PM October 10, 2016
3 Steps to Overcoming Marketing Challenges

What’s your company’s biggest marketing bigstock--128929514.jpgchallenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.  

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