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5 Tips for Video Optimization

8:59 AM June 12, 2018
5 Tips for Video Optimization

YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.

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How Long Should Videos Be?

10:00 AM August 11, 2017
How Long Should Videos Be?

Determining your optimal video length is one bigstock-Hand-Holds-Smartphone-Video-P-120737783.jpgof the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will determine the informational scope of the included content and will narrow down an appropriate storyline and video focus. You can't, for example, run a truly informative and engaging how-to product video in a six second bumper ad. Such a campaign needs a solid minute or more to fully flesh out how a product or service works, consider this Nifty quick vid to see what we mean.

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