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Personalizing Content to Maximize Results

4:51 PM May 05, 2017
Personalizing Content to Maximize Results

bigstock-Handshake-of-two-business-men--42754672.jpgWhen most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.

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Optimizing Productivity for Your Personality Type

10:10 AM January 18, 2017
Optimizing Productivity for Your Personality Type

Have you ever tried a co-worker's favorite bigstock-Time-Management--Pledge-Of-Su-81341417.jpgproductivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.

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Personalization

12:52 PM October 05, 2016
Personalization

The face of SEO is changing thanks to large bigstock-Who-are-you-question-in-vintag-117745670.jpgadvancements in search algorithms. A decade ago, it was enough for search engine marketers to drop a bundle of keywords on a business page, throw some links around the web, and enjoy skyrocketing to the top of Google's ranking. Any Las Vegas SEO company worth their salt knows this is no longer the case, and would likely cringe at the suggestion.

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