Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.
One of the main goals of your online marketing strategy should be to build an audience and to continually grow it. You can't market your brand without an audience, after all - and the bigger your audience gets, the better your odds will be at capturing and nurturing more leads, which will eventually turn into more sales. The following are three strategies you can use to build and grow your audience:
For online marketers, Google Analytics is an indispensable tool. When properly set up, it provides valuable insights that can be used to fine-tune any online advertising efforts. After you customize it for your company, you’ll be able to see where your site’s visitors are coming from, what content they're interested in and whether their visits are converting to sales (or any other desired outcome). If you’re involved in online marketing and haven’t fully implemented Google Analytics on your sites, here’s specific ways you could benefit from the tool.
Search Engine Optimization (SEO) is one of the most important aspects of any business website. If your website is not listed on the first page of search results, your number of visitors may drop. Being able to properly utilize SEO ranking factors can mean the difference between success and failure. However, there is more to SEO than just using keywords. Here are five SEO ranking factors more important than keywords.
With Google constantly focusing on quality content through the many Penguin and Panda algorithm updates, SEO experts, and content marketers have had to constantly make adjustments and evolve to keep up with the changes. While most businesses treat SEO and content marketing as two separate entities, it is no secret the lines are becoming increasingly blurred, and the opportunities to align the two entities together should always be considered.
It is important to remember that seasonality, in this context, refers to the variation in the way users interact with search engines throughout the year. Therefore, seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.