SEO in 2018: What Your Company Needs to Know

Filed Under: SEO, Content Marketing, technology, Meta tags @ 9:28 AM January 12, 2018


The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

A Beginner’s Guide to Meta Descriptions

Filed Under: SEO, Meta tags @ 11:12 AM March 29, 2017

Meta descriptions – the word may sound complex, but they are actually quite simple and straightforward. This inbound marketing tactic is highly effective and well worth the effort. In this beginner’s guide, you’ll learn everything you need to know about meta descriptions and how to implement them on your website.

The Top Three Myths about Google AdWords

Filed Under: SEO, Google @ 2:59 PM August 15, 2016

Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.

3 Ways to Build and Grow Your Audience

Filed Under: SEO @ 5:09 PM June 17, 2016

One of the main goals of your online marketing strategy should be to build an audience and to continually grow it. You can't market your brand without an audience, after all - and the bigger your audience gets, the better your odds will be at capturing and nurturing more leads, which will eventually turn into more sales. The following are three strategies you can use to build and grow your audience:

5 Benefits of Redesigning Your Website

Filed Under: SEO, Website, Conversion Rates @ 9:30 AM May 27, 2016

As most business owners know, creating an online presence is vital to reach potential customers. Building a website  gives your business a home base on the internet. However, not all websites are created equal. Below, we're sharing five reasons to give your website a makeover.

The Basics of Google Analytics

Filed Under: SEO @ 9:09 AM December 04, 2015

For online marketers, Google Analytics is an indispensable tool. When properly set up, it provides valuable insights that can be used to fine-tune any online advertising efforts. After you customize it for your company, you’ll be able to see where your site’s visitors are coming from, what content they're interested in and whether their visits are converting to sales (or any other desired outcome). If you’re involved in online marketing and haven’t fully implemented Google Analytics on your sites, here’s specific ways you could benefit from the tool.

Before & After: Website Launch Checklist

Filed Under: SEO, Marketing, Website @ 10:00 AM September 11, 2015

Launching a new website can be a lengthy endeavor, but no phase is more critical than the few days immediately before and after its launch.  This is the make-or-break window of action that will largely determine whether your site is a success or a flop. Use this checklist to help guide your rollout. 

5 SEO Factors More Important Than Keywords

Filed Under: SEO @ 2:34 PM July 17, 2015

Search Engine Optimization (SEO) is one of the most important aspects of any business website. If your website is not listed on the first page of search results, your number of visitors may drop. Being able to properly utilize SEO ranking factors can mean the difference between success and failure. However, there is more to SEO than just using keywords. Here are five SEO ranking factors more important than keywords.  

Five Tips to Align Your SEO and Content Marketing Strategies

Filed Under: SEO, Content Marketing @ 8:30 AM June 08, 2015

With Google constantly focusing on quality content through the many Penguin and Panda algorithm updates, SEO experts, and content marketers have had to constantly make adjustments and evolve to keep up with the changes. While most businesses treat SEO and content marketing as two separate entities, it is no secret the lines are becoming increasingly blurred, and the opportunities to align the two entities together should always be considered.

Five Things to Consider about Seasonality and SEO

Filed Under: SEO @ 9:00 AM May 25, 2015

It is important to remember that seasonality, in this context, refers to the variation in the way users interact with search engines throughout the year. Therefore, seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

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