Data indicates that 8 out of 10 online stores go out of business within 24 months, usually due to deficiencies with their marketing campaigns. Since a stellar marketing campaign can make or break a business, you may wonder if social media marketing for small businesses is a worthwhile investment. Here are some of the advantages and disadvantages associated with social media marketing.

Statistics estimate that 75.3 percent of U.S. businesses will use Instagram, one of the most popular social media platforms, in the year 2020. Approximately 87.1 percent of businesses will use Facebook. 

Social media management can be fun and exhilarating, but the task can, at times, get overwhelming. It requires very high levels of consistency which, if not well prepared, can be challenging to achieve. This is where social media marketing tips come into play. For example, say you have an existing campaign on a product or service going on. It is four days into the campaign and you suddenly realize you have not posted anything since the campaign launch. You will likely hurriedly go through Twitter to find something you can tweet or post. 

As a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.

With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.

Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.

You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.

Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.

Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.

Social media has become the focal point of society. Everyone from high schoolers just getting their first accounts to the leader of our country seems to be plugged in, sharing, and talking online.

It is the truth of marketing and sales that a business is expected to have an online presence. Unfortunately, not all companies have the time to dedicate to creating and cultivating an online presence. For the most part, social media operates as an afterthought.

Perhaps your company has decided to take a look at their social media and digital presence. The results haven’t been great unfortunately. There is good news for you though; all hope is not lost.   

There’s no profound mystery in the process of improving your social media content.

As one of the largest social media platforms in the world, LinkedIn often loses out to Facebook, YouTube, and Twitter in search engine optimization publications by all but the most professional social media agencies.

Unlike the other popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections.

Technology has become an ever-present aspect of our lives. From smartphones to smart TVs, such gadgets are almost never more than a few inches from our grasp. While this proliferation of technology has a lot of benefits, there are some major drawbacks. One aspect big tech corporations like Apple Inc. have been under heavy criticism for lately is the very addictive nature of these devices.