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After marketers size up the merits of social media platforms, what will you do with their ruler?

Filed Under: Social Media, social media trends, live engagement @ 10:00 AM August 17, 2017

You don't have to agree. You may even disagree. And you certainly don't have to change how you use social media based on what you read, though you might.

Sometimes, marketers can find great value in listening to the views of their peers, especially if they come across experiences that mirror their own. This was the simple, “come to the table” intent of Hubspot as it asked leading marketers about the virtues of Facebook, Instagram, YouTube and Snapchat. Hubspot was particularly interested in probing which platform marketers prefer for live engagement.

The future is here; now it's time to catch up to these social media trends

Filed Under: Social Media, social media trends @ 10:00 AM August 09, 2017

If you're on the sensitive side, you might consider it a verbal spanking – and one that stings.

But the people at Hubspot have marketers' best interests at heart and want them to catch up with social media trends (the assumption being that marketers have fallen behind the curve). It may help to keep Hubspot's agenda in mind as the industry leader admonishes:

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