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Attracting Attention in a Technological World

Filed Under: technology @ 10:00 AM September 12, 2017

Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.

Gen Z

Filed Under: technology @ 2:10 PM April 13, 2017

After years of discussions on how to best appeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.  

Developing Content for an Audience with Short Attention Spans

Filed Under: technology @ 10:00 AM March 01, 2017

Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.

Engaging Virtual Reality Content

Filed Under: technology @ 10:00 AM January 23, 2017

The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience. 

How Marketers Can Harness The Emotion of Emojis

Filed Under: Social Media, Online Marketing, technology @ 10:30 AM January 11, 2017

They are known as “emojis,” and the prefix accurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.

Ways Technology Has Streamlined the Sales Process

Filed Under: Sales, technology @ 5:28 PM December 12, 2016

Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways in which companies and consumers operate. But how has the Internet affected sales, specifically? Whether your business is local or global, you'll need to keep up with the latest sales and research trends to stay competitive and reach your customers or clients.

Four Ways Hotels are Becoming "Smart"

Filed Under: technology, tourism @ 5:26 PM September 06, 2016

Thanks to smart phones, people are always connected wherever they go – even when they are on vacation. More than 85% percent of today’s travelers own a smart phone or tablet. More products  are turning “smart” to integrate and adapt to this technological society, including hotels. These cutting-edge hotel technology trends are changing longstanding standards in the industry and allowing hoteliers to provide guests with more personalized experiences.

Street View Inspires Creative Vantage Point – Right On the Ba-a-ack of Sheep

Filed Under: Social Media, technology @ 10:00 AM July 29, 2016

Everybody knows necessity is the mother of invention. The people of the Faroe Islands have shown necessity also can be the mother of creativity, at least with regard to Google Street View.

Wearable Technology in the Workplace: How Tech is Transforming Work Equipment

Filed Under: Office, technology @ 5:20 PM July 25, 2016

While morning show hosts and millennial blogs tend to focus attention on the 'fun' and 'glitzy' examples of wearable tech, like fitness trackers and smart watches, the bigger impact of this shift is how technology gets utilized in the workplace. That's because while many of today's so-called 'innovative' new products require the defining of new problems they then solve, wearable work technologies much more frequently bring solutions to problems that have plagued industries for decades. 

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