More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.
It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.
YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.
The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.
Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.
After years of discussions on how to best appeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.
Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.
The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience.
Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways in which companies and consumers operate. But how has the Internet affected sales, specifically? Whether your business is local or global, you'll need to keep up with the latest sales and research trends to stay competitive and reach your customers or clients.