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3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

9:37 AM July 20, 2018
3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:

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5 Tips for Video Optimization

8:59 AM June 12, 2018
5 Tips for Video Optimization

YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.

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Marketers, take good notes and learn three lessons about YouTube educational content

10:27 AM September 01, 2017
Marketers, take good notes and learn three lessons about YouTube educational content

Few people enjoy taking tests, but YouTube.pngfewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

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The Lowdown On Everything YouTube Bumper Ads

3:46 PM June 14, 2017
The Lowdown On Everything YouTube Bumper Ads

Just under a year ago, YouTube Product bigstock--124930220.jpgManager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar small-screen video watchers. The idea is as online videos get shorter, shouldn't advertisements too? But what can you as a business or advertiser do with seconds? The answer is a lot.

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Making the Most of Your Media Plan: Top 2017 Online Video Trends

10:00 AM December 16, 2016
Making the Most of Your Media Plan: Top 2017 Online Video Trends

bigstock-Hand-Holds-Smartphone-Video-P-120737783.jpg

It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.

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3 Tips to Create Successful Online Video Advertising

10:00 AM November 05, 2016
3 Tips to Create Successful Online Video Advertising

If a picture is worth 1,000 words, an online bigstock--134471969.jpgvideo might be worth a million clicks.  

Online video advertising has quickly become one of the most important tools businesses can use to build their brands. Videos can entertain, education and inform. But more importantly, they can inspire action.

Here's a look at three ways you can put online video advertising to work for your company:

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