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The Lowdown On Everything YouTube Bumper Ads

Filed Under: Social Media, video @ 3:46 PM June 14, 2017

Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar small-screen video watchers. The idea is as online videos get shorter, shouldn't advertisements too? But what can you as a business or advertiser do with seconds? The answer is a lot.

Making the Most of Your Media Plan: Top 2017 Online Video Trends

Filed Under: Online Marketing, video @ 10:00 AM December 16, 2016

It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.

3 Tips to Create Successful Online Video Advertising

Filed Under: Online Marketing, video @ 10:00 AM November 05, 2016

If a picture is worth 1,000 words, an online video might be worth a million clicks.  

Online video advertising has quickly become one of the most important tools businesses can use to build their brands. Videos can entertain, education and inform. But more importantly, they can inspire action.

Here's a look at three ways you can put online video advertising to work for your company:

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