Anatomy of a Great White Paper [2019]

As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy,  white papers can yield a number of successful outcomes. A good white paper can ...

Pens vs Keyboards: Which is the Best Tool for Note Taking?

It is two minutes before the weekly sales meeting. Before running out of your office, should you grab your laptop or a pen and notebook? For the majority of people, a recent study shows handwriting ...

Words That Gain Attention

In an era when people are bombarded with messages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by ...