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Marketers, take good notes and learn three lessons about YouTube educational content

10:27 AM September 01, 2017
Marketers, take good notes and learn three lessons about YouTube educational content

Few people enjoy taking tests, but YouTube.pngfewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

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Put On Your Shin Guards to Produce Fast-Paced Bumper Ads

11:01 AM August 24, 2017
Put On Your Shin Guards to Produce Fast-Paced Bumper Ads

When YouTube YouTube.pnglaunched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to.

As a marketer with more ways to spend your ad money than you can shake bills featuring the mug of Benjamin Franklin, you may have been tempted to skip bumper ads, too.

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