As of 2021, Facebook, YouTube, and WhatsApp are the social media sites with the most users. However, the most popular social media platforms aren't necessarily the right fit for your business. There are a few things to consider if you're wondering "what social media platforms should my business use?"
Reasons Your Business Should Use Social Media
To decide what social media platforms your business should use, it's essential to understand the benefits associated with incorporating social media into your marketing campaign. Social media boosts exposure for your business and increases your website traffic. It's even possible to adjust your content so that it targets your ideal demographic.
Social media also provides another avenue for you to assist customers. It's quick and easy to help customers via chat or a private message. Many companies find that an active social media presence improves their clients' overall satisfaction.
Selecting a Social Media Platform
Before you start searching for the answer to "what social media platforms should my business use," take time to define your goals. Are you aiming to reach a new audience? Do you want to increase your online traffic and sales? Perhaps you're aiming to improve your brand awareness? The best social media sites for your business will help you accomplish these goals.
There are thousands of potential social media platforms. Look for a platform with a healthy or growing number of active users that meet the criteria for your target demographic.
Your target demographic won't begin using a social media site simply because that's where your business has a profile. Instead, you want to create profiles on the sites that your target audience already uses. For example, if you're trying to reach an older demographic, Facebook is likely a platform you want to use. It's extremely popular with adults between the ages of 25 and 54.
Not sure what platforms your target customers are using? A customer survey is an efficient way to answer your question.
Some social media sites provide information about their users (like age, income, location, and interests) so that you'll have an estimate of the audience size for your preferred demographic.
The type of content you plan to create also impacts your decision. If you're planning to use written content, a site that primarily features pictures and videos (like Instagram) usually isn't the best platform.
Simplify Your Socia Media Campaign
If you feel overwhelmed at the thought of choosing a platform and then creating content and a posting schedule, let an experienced marketing agency handle these tasks. At ADTACK, we take the stress of social media marketing away from businesses.
We'll handle all your social media posts and ads as well as monitor their performance so you'll know if your content is performing as expected. This lets you have as much time as possible to continue growing a successful business.
Want to learn about deciding what social media platforms your business should use? Contact ADTACK today!